In 2012, Gabriela Isturiz co-founded Bellefield Systems, a company offering a timekeeping application for lawyers. Over the next seven years, Bellefield grew to 45 employees when Isturiz decided to hire an advisor to find a strategic investor. Given Bellefield's growth and success, Isturiz was hoping the process would garner a valuation of 5-7 times Bellefield's Annual Recurring Revenue (ARR).