Ep 384 The Inside Story Behind P&G’s Acquisition of TULA Skincare: Uncover fresh opportunities, safeguard your idea, finance your startup, choose the right acquirer, the role partners play when selling, the downside of excessive growth.

In 2013, Dan Reich and his partners founded TULA, a digitally native, probiotics-infused skincare line. 

Reich bootstrapped TULA to around $10 million in annual revenue when he realized he needed to replace himself as CEO. 

The company thrived under professional management, and by 2022, TULA had achieved revenue of over $100 million and received an acquisition offer from Procter & Gamble.