Ep. 84 Wisdom From The Sale Of Six Businesses

Laura Gisborne has started nine companies and sold six of them, including The Art of Wine, the subject of this week’s episode. The Art of Wine is a tasting room with a subscription-based wine club division. With a little more than $1MM in annual revenue, The Art of Wine was still a relatively small business, but when the lease came up for renewal Gisborne reasoned it was the perfect time to look for a new owner.

Gisborne channeled her experience from six exits into the sale of The Art of Wine, and in this episode you’ll learn how to:

• Attract a steady flow of inbound offers for your business
• Pick your number (hint: it may be lower than you think)
• Ensure a competitor does not get their hands on your private information while marketing your business
• Use your location to attract a buyer
• Use the buyer’s ego to your advantage
• Build systems to you-proof your company